Indeed, techinique and quality products! Andy at Axiom is the bees knees he can also sugar but he loves his wax. He uses high quality and is experienced. If you love what you do you will succeed. I love sugaring, I love that I finally found a really good sugar, been through them all. We have now 3 staff, larger premises & have developed superb techniques. I was told years ago sugaring would never work! lol. We have 15 hair salons & beauticians in same area 10 in same street! PM me for any info or help. To be honest a brilliant website was my help, I had no shop front or signage for years, I was tucked away. The website got me where I am today and in Jan this year we got to get a whole new place with 2 rooms not just one small one. Good luck, go for it.