View Full Version : Unique selling point
28-07-12, 12:20 AM
In currently mobile but hopefully looking to get some premises with the next 6 months.
Obviously business is all about a unique selling point and I wondered what other geeks would say their unique selling point is within their business.
Thanks in advance
28-07-12, 06:33 AM
This has worked well for me in my business... is using a Guarantee as part of your UPS (Unique Selling Proposition).
For example in my massage business by law I can not say I Guarantee to fix anyone, but I can and do Guarantee that they will be will delighted with their treatment otherwise it is FREE.
This goes on all my advertising and marketing material.
This has 2 benefits
1) people who are a little unsure to try your business will now come because the risk is removed
2) I can charge higher prices because people believe if I am so confident to guarantee my service I must be good.
Most businesses owners are too scared to do this, because they think people will try take advantage of them and always ask for refunds. (People will only ask for a refund if you do a bad job and give bad service.. if you do this you should not be in business anyway) In 3 years I have only had 1 person say they where not happy.. I offered to give 100% refund, but they only accept 50%.
If you want something unique to separate you from your competition this will do it.