Hi there guys, I have not long registered to this site and just wanted some advice.

I am trying to build up private clientel....proving difficult! So I have got a website in the pipeline and wanted some general feedback about it. Friends and family have given some postive feedback, but I would like the opinion of some people in the industry. Its just a mock up so any feedback would be greatful before I go full steam ahead with it!
Also, has anyone else got websites? How have you found them? Has it brought in clients?

Its, www.heatherflynn.co.uk

Thanks people.

Hfly

Prices are very high. I personally wouldn't use the word 'de-fuzz' in your waxing services. It just seems a little unprofessional and at those prices i would want the utmost professionalism!
I like the site though-easy to navigate and looks good.

Your prices r very very high!!
i do lizard legs under a different name for £11...for 20min, i don't think you can spend much longer than that on leg exfoliation & massage.

You need to bring most of these down by £10!! I wouldn't dream of paying these prices especially not 4 waxing.

I do agree I thought the prices were high, but then it is in London and you automatically pay a premium in a city centre, especially if it is in a more affluent area.
Very nice website though.

Looks like a nice website and prices are fine as there is a choice of treatments and price, except basic bikini is a bit steep. I would offer a discount for a combination or waxing as I'm not sure many people would be happy to pay £60 for full leg and bikini, the salon I used to work in charged £45 and I charge £33 and do lots Also you say you use great products but don't name them.

What is your target market? I would say your site is aimed at the young professional and this may be narrowing your market but it may still prove popular especially in London

A website only works if you make it available to people through other search engines or marketing. I would make sure you get your client to spread the word amongst their friends.

Good luck

I think the site looks great. Very professional yet still friendly.

I'm not sure your facebook link works and personally i would list tanning as seperate to body treatments.

I didn't see any packages or gift vouchers mentioned so i would add that if you do them.

I would also add a page for news or special offers or have a 'treatment of the month' to focus on as this will encourage bookings especially if it is only available for a month or a set period.

And you might want to add a link to signup to a mailing list so you can send out a newsletter to your clients once you have their details.

Also on the facial page you mention travel expenses but not on the waxing page and massage pages?? I would give some indication of your travel costs so that this doesn't put people off.

That's all i can think of but it does look great. I like how it is simple and not cluttered with pictures and it is very unisex.

Hope this helps.

Lilac

i love your colours and the design ofthe website but everyone is right about the prices they are way too high! i have an uncle in london and have checked out a few beauty salons in the centre and an eyebrow wax i paid for was only £9.50 i doubt any1 would pay £15 for an eyeborow wax that generally takes 5mins!!! and no offence but i agree with angelina about 'de fuzz' and sum of ur other names such as 'plump up the jam' and 'fashion fix' they sound silly and too young, this is supposed to be a relaxing facial not a silly name iv never heard any facials called nicknames just sptraight to the point and direct about whats in them. plus if i was paying £50 for a classic facial i would want to know what 'best product' you were using from information on the website, for example i use dermalogica which is one of the best products around and my classic demalogica facial is £24!! Great deisgn, prices and names need sorting out quick, i doubt many people would be happy paying those prices, my aunty is sat with me looking at your website and she a millionaire and says the same as me!!!!!

Many of my clients would pay those prices and I am actually working in a similar area! The salon I used to work in charged £18 for a brow shape and I was forever doing them! Many mobile businesses in London charge similar prices if not much much more e.g http://www.returntoglory.co.uk/Client/Default.aspx I have a client who was using them for pedicures at £55 a pop but the therapist seemed to be different everytime and some were not as good as others. If Heather can deliver she can charge this quite easily.

Personally, the price is a moot point - I charge around £30 to £50 an hour for treatments depending upon the usual factors & don't live or work in London. I use Decleor for example & charge £47 for their Aromaplasty facial & £52 for their Aroma-Expert facial.

As to the site itself; it looks very classy, although there is a slight grammar issue on the facial page in the intro blurb. I would also name the product you are using as clients will often want to know what you are using & why, this need not take pages but a few sentances saying "I use the X range for my facials, whose philosophy is Y" etc etc.

As to the Lizard Legs, I'm assuming from the timing & the description that this is a whole body scrub & polish treatment? If it is then this needs to be a bit clearer as it could easily be construed as being for legs only.

Other than that it does look very good. I get a lot of business through my website & sell a lot of gift vouchers as a result of it. Couldn't be without it!

what's ur aunty been a millionaire got to do with anything??lol.

I quite like the names, and i think the website is really good, maybe on the more traditional treatment's get rid of the funky names, but don't phase em out completely there good!

£18 for a brow wax is an absolute joke!!LOL.
what do they do stick diamonds on after..


I wouldn't even pay that if i was a millionaire!!!

It meant we took our time the client got a proper consultation and a careful treatment, our clientele were people who had had a 5 min shape and ended up regretting it as they had such a botch job done on them in the past.

I agree with beautification, personally i think £18 is ridiculous for an eyebrow trim and i know my uncles friends and wife who are well off in city centre in london would never pay those prices. People are probably just paying that cos they expect it in london, but it shoudnt be expensive just coz they expect it coz its a city centre. People probably think all mobile threapists charge £18 for an eyebrow trim in the centre so they will pay! i cant think why you as i therapist would charge that much for that tho wen it uses little wax and takes about 5-10mins!!!!Iv found that because i charge quite low prices people come and have them more regualry than they would highly priced ones.

and my aunty been a millionaire is me using it as an example that someone with lots of money wouldnt even pay that for an eyebrow wax!! like uv just said beautification lol!!!!

People will pay it for the same reason they will buy a Gucci handbag rather than a Primark one. They do the same thing- hold your purse but one is seen as more valuable because of how it makes you feel and the quality of the goods.

Cost of product is just one factor in pricing - you also have to take into account time taken & expertise. There are people who charge a hell of a lot more than £18 for an eyebrow wax, especially when you start talking about celebrity eyebrow waxers.

I personally don't charge that, but if someone else does & people pay it then it's not overpriced - a service is worth what people will pay for it. If I could get away with charging that amount I certainly would!