Take advantage fo the Christmas season!

StudioTracker

Christmas is vast approaching and this can be an ideal promotional opportunity for your salon. Here are some concepts to consider in order to make the most out of the festive season!

Christmas = Presents

At Christmas generally people spend more on presents rather than their personal appearance. People are looking for ideas and help on what presents to buy, here is your chance to offer professional advice on beauty products emphasising their benefits as presents create the opportunity to increase your profits and sales. It can be effective to display special Christmas gift packs in your window, and start promoting gift vouchers with every sale as the best present ever!

Create awareness

It is important that within your salon you start now to emphasise that Christmas is approaching, whenever your clients or potential clients think of Christmas shopping you want them to think of you. You can create awareness through sending out a Christmas newsletter or Christmas cards highlighting your special Christmas packages and promotions and ensure your window display has a Christmas focus. It is important that all your team members are on board with this in order to obtain optimum results.

Promotional ideas

At Christmas, it is approaching the end of the year, customers are thinking to the New Year and during the holiday season consumers may want to treat themselves. Start Christmas promotional offers to entice those thinking of treating themselves. Your tag line could be ‘Look your best for the festive season’ and you could have promotions such as buy one treatment get another half price, and tailor treatments to the Christmas season!

Making this simple!

If you haven’t got a salon software system it might be worthwhile investing in one, many features offered alongside salon software make promotional campaigns such as Christmas offers as easy as a click of a button to organise as they store, track and record all client information enabling you to target your campaigns effectively!