Just wanted to join in and say a great big fat Thank you!

This is also just what I need. Trying to sort myself out either renting or mobile but will obviously be needing advertising which ever road I go down.

Iv seen your replies and threads on here Sassy (im quite new but became a member ages ago) and can I just say your always sooo helpful xx

As with everyone on here, its such a friendly welcoming site.

Sorry going off the wagon... God, its staying in on a Friday night that does it!

Your article is fantastic and I'm sure that it will help many a geek with their advertising. Thank you for spending the time helping and supporting us all and sharing your knowledge with us debxx

Sassy,

That's brilliant - i thought i was back in field sales with YP for a minute!!!

I too was Rep of the Year for Yellow Pages and spent 20yrs in advertising!
Your post was very informative for all those who don't have any advertising experience, which is most of us really - only us few i suppose in the business who are now techs.

It's very refreshing to see someone else who's taken onboard the basic understanding of 'why should I advertise?'.

I always used to say to people who said they were well known & did not need to spend money advertising - 'Why does BT advertise?' (which was back in the days before any other remote possibility of competition from other telephone companies) and people couldn't answer me. It's because they don't just have phone lines, they have lots of different services associated with those phone lines - BT Together, Friends & Family etc, etc Reasons to shout, gain more attention to what they do - even thought at that time EVERYONE who picked up the phone to make a call was using a BT Line!! If they shouted about all the services they did - that customer picking up the phone to use a BT line may also find they needed a certain type of alternative service offered by BT - therefore more money to them!!

I'm sorry that was long winded, but i'm trying to say there's always a need to shout about your own business because of the different things that your business offers - as Sassy said very well -AIDA - An advert should always have this!

Grab they're Attention
Keep they're Interest
Create a Desire
Give them the means to taske Action (Name & Phone number!)

Good luck with all your advertising. XX

God, can't i get you in my island. You're brilliant!!

Fantastic, very informative.
Thanks.
x

Thank you all for your positive feedback. it took me a hell of a long time to precis this one as I have a tendency to waffle anyway (which my English teacher used to delight in telling me ALL the time). Glad it was appreciated.

Like you say Bev Rose, look at the marketing of the big guys such as Coca cola, probably the most recogniseable brand in the world, and yet they still need to let us know they are out there and spend mega bucks doing so.

We are just coming into the busier period for the year so get advertising now! If you don't someone else will!

Well done Sassy this is fab!!

Excellent Thread Sassy!
Great advice as always xx

Fab advice Sass - very much appreciated!
KxXx

Great, thanks for the tips... well done!

That was absolutely fantastic Sassy - great and interesting reading, shall follow your tips.

Thank you

Absolutley brilliant - Thanks Sassy

Now I'm not worried about getting out there and getting some clients.

Thanks,

Peggy

a great idea sassy great help for us new geeks

Thanks Soooooooooooooooooooooooo Helpful Wicked Piece Of Work I Have Printed It Off So As To Follow Ur Advice. Sara Xx