Of course! Please do I'm glad you found the article helpful.

As a little side note... Are you doing discounts in your specials? I ask because one of the things I'm firmly against is discounting. Everyone has their own view on it but I've always found that added value offers like a gift with purchase or a free mini treatment that you try to upsell to a full price one are the best ways to attract new clients. And the only discounts I've ever found that work are the massive ones... like 50-75% off.

The big big discounts get the client (or potential client's attention) however usually only the big retail stores can afford to do these. They are called 'loss leaders' because the store knows that if they lose money on that particular item, it will attract people into the store who will then buy lots more things and overall they will make a profit. Or alternatively they know they will make such a huge profit on their new range that they are prepared to lose money on the old range simply to clear the shelf space for the new stuff. They are great theories but seeming as most nail & beauty businesses don't make in the £1m plus per year category, doing 50-75% off doesn't really work.

I've found the smaller discounts like 10-20% only really get client's attention if they were interested in buying/booking in anyway. Which means I can probably convert them into being a client another way and not lose that 10-20% profit Like offering a free mini treatment and then upselling them to a longer one when they call in so (a) it gets more people excited about booking in that hadn't thought about it before and (b) I then get an hour to chat to them and convert them to a regular full-paying client.

Just a thought... might be helpful in thinking up promotions. If you want some more ideas, the article is an excerpt from a longer one I wrote that's on my site. Can't paste the whole thing here because it's way too long (41 pages!).

Thank you all for your lovely comments! I'm so pleased you've enjoyed reading it. Will try to post more over the coming weeks

Great advice given......thanks so much xx

good article, it makes it seem a little easier than i would expect it to be to get a system up and running.

can't wait to try it out will keep u posted on how it works

I had a business link advisor come to see me last week, and she said practically the same thing. I'm now collating clients email addresses for next newsletter.