OK calm down!!!!
Made you look though didn’t it?, bear with me
I am NOT selling anything on fleabay, retail or otherwise.
I was just trying to think out of the box to increase my retail sales and with the exciting new Colour Revolution will be investing quite a large percentage of my current budget.
So , I’m just playing Devil’s advocate for a moment and not mentioning any company in particular:
Let’s take professionally recognised retail products such as enamel, base coat, or top coat
The company supplying the products to me do not retail to the public to protect us the professionals, their customers . They , on our behalf, spend time and a great deal of money advertising their products to make themselves a household name. They do however supply me at wholesale prices, knowing and expecting me to retail these to clients at RRP’s.
Clients come to my salon to have treatments because they know I will be using products that have an excellent reputation, and I can then use this opportunity to retail them the same colour polish with base and topcoats.
OK so far? Good lol.
So what happens if a client admires enamel they think their daughter/sister/mum etc would like for their birthday? Do I say “Oh no sorry, I can’t sell you that without a professional consultation with your daughter/sister/mum?
No, I say “I’m sure they would love that, why not have a good base coat and topcoat to go with it, we have a buy two get one free deal on at the moment” and take their money!
I may have a home based salon or be mobile so have no ‘shop window’ to attract clients’ for retail.
I have a website but setting up a sales section would take ages (as we know from certain sweet and lovely distributers)
Soooooo………. Why shouldn’t I use 21st century technology and retail through an easy to use outlet?
It would be me paying the fees, packing and posting etc. I would not be undercutting other salons. I would not be under pressure from a TV channel to cut my prices because of their buying power and if done correctly could obtain advice from my distributors as to safety etc for posting.
Right, your turn. You can have a dig now lol
p.s. I know geeg’s opinion!!
