Hi All

I am going to be writting a column in Scratch each month based on 'Tech on the Street' To enable me to do this I need some help from you guys.

The column will be based up on what we are faced with in the salon on a regular basis.
The first column is "Ideas on how to deal with the quiet month of January" any ideas or suggestions would be fantastic and may be included in my column.

Start typing with your ideas....

Many thanks

Ginger xx

I plan on giving all my clients a Christmas card with a money off voucher for certain treatments in January,
i intend to introduce false eyelashes in December so will be putting a little advert in there for them and any other offers or new treatments that may be introduced "New year New treatments" hth

This is exactly what we are doing in the salon I work in too......christmas cards with 20% off vouchers.

On my own side of my business I will be offering 20% off for regular clients, and buy one get one half price treatments

this quiet time can also be used to our advantage.
we will have been busier(hopefully earn extra money!) prior to xmas so can use non client time for our business.
re-evaluate your business - (web/library search for free courses?) do a business plan if you haven't got one.
plan a marketing strategy
get your paperwork in order - tax returns/aftercare leaflet etc
self directed study (practise something you avoid 'cos its difficult)
have a 1-2-1 with a fellow geek(lots of laughs and no cost?)
just a few ideas

I like the way you think Tracy.

Christmas is a time for parties and get togethers and many people will notice your clients nails and ask, "where do you get your nails done?"

This is the time to ask your clients to 'share the secret' of their beautiful nails with their friends and acquaintances.

If the friend/acquaintance books a full set at your salon in January/February then your client who shared the secret will get a special price on her next rebalance (never say the word discount ... so tacky and not professional sounding) the new client recieves a gift with purchase of her full set and is also invited to share the secret.

Doing this in my salon brought many many new clients to the door and reminds your regulars to recommend you to others. So many women take their nails for granted and forget to sing your praises.

FAB advice thankyou Gigi,
I was wondering would it be a good idea to give a voucher or something for the "special price" rebal etc...
say to be used within a certain time limit...because I have visions of my clients coming back in 6 months when I have forgotten all about it
What would you recommend for a gift? a mini solar oil or enamel or something ?

Thankyou hun

The offer was good for Jan/Feb only (as I said above emma but you got too excited and read it too fast!!! ).

We used to give a SolarOIl or an Enamel or mini Scentsations ... things of that nature.

ooooooopppss
You know me too well hahaha
Thankyou

I will be doing this,
I just had my thumb grabbed while shopping with a "ooooohhh" lol
So yes the best advertisment is your work on show.

last question i promise
I have had a bit of a battle with my price list lately,
So how much would you recommend to take off the balance for the "special price" (a certain percentage etc..?)
So no general discount for the months of January and Feb just incentives would work best in a business sense
(except for the refering client )

~~Emmsy go's to hide in corner with embarrasment lol ~~

Hey my friend, I know you can take it!!

We used to do the rebalance for 5.00 less for each friend/acquaintance that booked a FULL SET. and they couldn't add them altogether either. one fiver for each rebalance if they had earned it.

keep them coming guys, i am loving the ideas xx

I agree with whats already been said, re-evaluate business, get everything in order for christmas but i also try and plan training and courses in my less busier times xx

I am taking a well deserved holiday and completing my accounts

Also planning on offering a specially priced package for January and February only.

hth's