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The Idols
Marketing the legends
Published by The Geek
04-11-05
The Idols

This is actually Part 2 of an article I did for Scratch on the Renaissance programme. Basically we were using the Idols campaign to promote it and Alex Fox wanted me to explain the purpose of the programme in my own words (well, as long as I kept within my word count that is!) so short but sweet, here it is.
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  #1  
By Cathie! on 04-11-05, 08:05 PM
What a fabulous article, great to read about the USP's you found about each of the Ambassadors that you chose to profile in this campaign.

Great campaign....you or your agency, should submit it to (can't remember the name) but the advertising awards people, especially with your write up, which is way better than any advertising agency could write, because it's so personal and true.

When I used to work in the world of marketing, we comissioned so many ad campaigns and the agencies were always trying to get client write ups so that they could enter these awards...I could never be arsed to do it because of the nature of the business (hmm not mine)....but hey, another award to add to your reportiore and you've already done the leg work?
Last edited by Cathie!; 04-11-05 at 08:32 PM.
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  #2  
By The Geek on 04-11-05, 08:36 PM
Hey Cathie

Thats really kind of you to say. I think were a bit underqualified for that as it was really just Nicole and I doing things off the cuff however Ill pass the message along to her as it will make her chuffed to hear

Thanks!
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  #3  
By Cathie! on 04-11-05, 08:57 PM
Sorry, I assumed that this campaign had been commissioned, not done in house.....the quality of photography and more so the theme is fab... well done Nicole.
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  #4  
By Kim Lawless on 04-11-05, 09:31 PM
I enjoyed every word of this and seeing the pics again, as though for the first time. I like the way you write...............I kinda felt what you're talking about as well as visualizing it. Brilliant. x
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  #5  
By Sal on 04-11-05, 09:38 PM
Fascinating - I had wondered where the idea had come from for the settings of the photos, I kind of got Gigi's but had wondered what the story was for all of them.

Brilliant!!!
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  #6  
By Lellipop on 05-11-05, 01:32 AM
I loved this campaign from the first moment I saw it
Well Done to you for this genuis of an idea, What more can I say but "to infinity and beyond"
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