Is fake tan on its way out?

Prof Beauty has an interesting article about this, the flip side is everyone wants Skin lightening.....im not so sure about this

Geeks what do you think?

I don't think 'fake' tans will ever go out of fashion.
I think people will always want to be brown (or lightly tanned) all year round. As this country has more rainy than sunny days and we can't always nip to the Canaries when we get a bit pasty, so we're having to 'fake it'.
Also, clients are a bit more savvy now about HOW they achieve this look and IMO are veering away from sunbeds and towards lotions. Their health concerns, advertising and media pressure are huge factors in this.
The newer fake tan lotions are becoming much more refined with their colourings, moisturisers and natural ingredients. Not to mention better smelling and easier to apply !
I'm off to apply mine now....................my only complaint is that they all rub off on the sheets to some degree ! That's the next thing they should get working on

I found that they all do rub off on sheets, but that St Tropez didn't wash out whilst Fake Bake did. I can't comment on the other brands!
I think more people want fake tanning when we have summers like this!

From my perspective as a manufacturer and speaking with others (as we do) spray tanning is defiantly booming here in the UK right now as well as within countries that up to a year ago just simply never new what it even was.

The upward trend has defiantly been fuelled by the decline of sun beds due to ever tightening regulations now being introduced.

Sales are up double over previous years and still growing and are exceeding even the initial boom days of when things all started...god that makes me sound so old .

This situation can but only further fuel growth as those that are just coming to the age where they are visiting salons ...well spray tanning is being offered so thats what they have..it therefore does become "normal" to wear a fake tan....very much in the way it's "normal" to wear mascara or fake nails now days

In the consumers minds eye a spray tan is simply part of a weekly beauty routine whereas previously it was a case of "what's that and oh I'm not so sure,,should I or shouldn't I"

So things for this sector are looking good for the long term

This problem already has basically been sorted with the new hybrid liquids now available

Try using a product with minimal colour guide as this is the main element of the problem.

Agree with Collin there - it is not the tan that rubs onto the sheets and clothing it is the guide colour. There are spray tans out there that have no guide colour in them so dont have this problem. You have to be s**t hot at your spraying technique though with these.

Is the Tantrick EOS like this Collin?

Some interesting thoughts...thankyou.

Theresa, I personally found the EOS, very difficult to see. As someone who does mobile tanning,even with the daylight lamp or natural light its vdifficult to see and the client kept asking is it on. I decided not to use it.

Basically yes but there are many other brands out there that are now taking up this thought process.

The basic answer I guess is that if a liquid has minimal colour guide that there will obviously be less to rub onto the sheets..as this ingredient doesnt penetrate the skin as it is not designed to do so..its purely cosmetic.

When less initial colourant is present the DHA is able to penetrate the skin faster as there is less "muck" to have to fight through to get in.

Because it does so quicker it dries quicker so therefore is less likely to rub off onto your nice crisp white sheets when you climb into bed.

A tan generally speaking (whichever brand) which has less initial colour dye will tend to last longer and fade more evenly due to the above processes involved.

There is of course a balance to be had as the majority of spray tanners due to usage prefer colourant to see where they are spraying...more so mobile operators as often lighting is poor and also from a clients perspective who want an instant result because they are going out that night.

As DHA takes time to develop this is achieved through the addition of well erm..."make up" which of course aids targeting on application but of course washes off in the shower or rubs off on your sheets.

As I see it this actually is the wrong way round as from the clients perspective their tan actually appears to reduce after a shower as of course the initial colour dye is washed off and perhaps the DHA has not fully developed.

I suspect this is why so many spray tan operators have customers who are having a tan applied for the first time who leave happy because of the initial colour dye and then ring the following morning saying their tan has faded or not taken.

Far better is to have a tan which may appear to develop slower initially but doesnt "take the dip" after a shower and goes from strength to strength....in the customers minds eye the product is a good one as the tan gets darker as time goes on.

Its simply an education process to the customer ..once tried and tested generally the customer actually prefers this route as the tan does have a tendency to last longer and fades more even.

More and more manufacturers and customers are now becoming "open" to this concept.

The plus side is of course also that there is far less mess for you guy's to clean up each and every day from the spray area

Nah, I dont think they are on the way out, its just a new fashion thing isnt it. I thought that first time I heard it and thought fab, just started doing spray tanning, but you always look healthier and even slimmer with a tan. I reckon its never going to go out. Hurrah for spray tans !! xxx

same here even with a very light tan i feel so much better just to have that healthy glow makes me look and feel so much nicer than without it im so white i look like ive been dug up without it .. LONG LIVE THE SPRAY TAN!!

My diary says no they are definately no on the way out