Advice on how to set up an exhibition stand, what works/not/budget etc

[riva]

I'm hoping to get advice from anyone with an opinion- either if you've set a stand up yourself, or you have pet peeves/loves and why.

I'm an exhibitor at the London anti-ageing show and also a speaker on both days. As a start up, I'm on a minuscule budget and can only afford a small space. Its the first ever proper exhibition I'll be doing and have been approached by some professional 'dressing' companies. I also asked around a bit at the recent beauty show and don't feel like I know any better.

I'm hoping to have a short book or booklet out by then (good luck with that- haven't started yet!) and thinking of using the cover of the book as a banner or something. There'll only be 2 of us at the stand. Any ideas?

 

[BannerPenguin]

Normally a banner, roller banners, promotional printed material and some instances back drops etc. You'll need to look semi-done up because most people spend a few thousand on their stands.

 

[riva]

That's what I've heard too. Simply don't have that kind of budget but have been gleaning ideas here and there.
I'm assuming 'sofa' type set up probably not a good idea as people may stay too long and others may feel reluctant joining in the conversation?
Was thinking of a 'bar stool' set up.
What about drinks and eats?