You can see the colour range on the professional page of essie.com but not the LED lamp, I saw them on Amazon but the cheapest was the US site, beyond polish.com which is where I placed my orderWhere can you get it and what is it called?
I recently saw on facebook that the lady that founded Essie didn't believe in gels. .. until now!
If you believe in something stick to it, don't just jump on the bandwagon 3 years later
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That's a bit of an oversimplification. Essie Weingarten has been an advocate for natural nail care and her line is dedicated to that; the line Essie does not have enhancements. When gel nails came out she felt that gel nails were like enhancements, fake, not natural nails. Over the past couple of years she was made to see (by her colleagues and the market!) that gel polish is natural nail care. So she developed her gel polish system to be in line with her philosophy of natural nails. I always liked the Essie rnp and I am looking forward to trying Essie Gel.
I say all that to encourage us to recognize and not slate (as you Brits say) the unique philosophies and focus that ground each of the different companies in the industry. CND is fashion forward and salon focused. OPI walks both the professional and the consumer sides of the street on all aspects of nail care, HNH Gelish is a enhancement and gel polish company that markets different lines to pros and consumers. The September Nails Magazine had a great series showing the growth of different companies. Each one of these companies has something unique to offer. I just think its's a great time to be in this biz!
I think you're getting a bit carried away. Brit is an abbreviation. How many programmes do you see on TV with the word "Brit" in it? It's not derogatory in the least. Why would you be offended?
By the way. When you listen, you "hear". Not "here".
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