Hi- found this from Geeg- (the thread was called Why is CND the best)- have a read....
Creative Nail Design has a philosophy which put simply is this ....
Make life easier for the nail technician and she will love us....
Make enhancement and related products the best they can be and the clients will love the technician ... YOU. Everyone wins.
Most technicians, especially new ones, do not realize how unique the products from Creative are NOR how as a company, Creative have been the ones who innovate while others then try and copy. The list is SO long and their influence so huge many do not realize (only some of us who have been around for a long time) just how many things that we take for granted today, originated with Creative.
Look at language .... Creative upgraded and professionalized nail speak to a higher level by being the first to introduce new words like ... ??
Rebalance .... instead of fill
Nail
enhancements .... instead of 'false nails' or 'extensions'
abrasives ... instead of files
adhesive ... instead of glue
We hear these words every day now, but it was Jan Arnold from Creative who coined the phrases first.
Look at just some of the products ....
Before everyone and their dog decided to follow suit, Creative were the
FIRST to introduce a Nail-professional Footcare range of Spa products ... in fact they invented the Spa Category (
SpaPedicure and SpaManicure) that now many tried to copy.
The
FIRST primerless Liquid (Radical in 1995) - Patented
The
FIRST Keratin Bonding liquid (Retention+ in 1999/2000 or thereabouts) - also patented technology.
The
FIRST methacrylate based Gel system (Brisa - 2004) - patented technology.
The
FIRST sanitizer (ScrubFresh) with pathogen fighters to protect the nail from infection.
The
FIRST to produce the Master series of Brushes with detachable head - patented technology.
I could go on ... but these are just some of the pluses one enjoys from a company that
does its own research and development and has its
own laboratory facilities with 6 dedicated chemists and is a
TRUE manufacturer that is always searching for new and easier ways to do things and to help the technicians without sacrificing quality. There are very few nail companies (3 or 4) that are true manufacturers. Most nail companies just purchase their products from another source that make products for the masses. This is basically why so many are so similar. There is a large 'middle' category a low end category, and a small high-end category of professional nail products.
Your choice all depends as to where
you see yourself in the nail market .... because
surprisingly, the price only differs by a
very small margin between the categories. If people actually checked this out instead of
assuming that Creative is much more expensive, they one would see that the products are very competitively priced and affordable..
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Have a go at searching for the thread mentioned above- it will help your question.
HTH's :Love:
xxxxx
buttonmoon54321 said:
what can i say to them to make them believe that creative is a great brand and they are getting value for their money?
please help
xx
