salon doctor
Well-Known Member
this should be of interest to everyone on this forum as they are either a salon owner or a mobile hairdresser, we have been discussing with salons over the uk why their colour business is going down the way instead of up.
here is a short section of just one site that confirms this
After years of struggling for growth, sales of home hair color reached an estimated $1.9 billion last year, up 3.1% from the previous year, according to Mintel. The research firm estimates sales will rise almost 16% more over the next five years, reaching $2.2 billion in 2016.
and here is the link to that one site
Boxed Hair Color Sales Rise as Clairol, L'Oreal Introduce Foams - WSJ.com
if you read visit this site you will also see that it states
Large brands have online questionnaires. Later this month, L'Oréal Paris plans to launch My L'Oréal Colorist, a shade-finder app for smartphones, which consumers can use in stores to scan a UPC code and help find the right shade.
so in reality this loreal app is now in existance ! and is perfect to get your hard earned loyal clients to consider the chemists box colour at about £6
we also have studied other manufacturers goals, including P & G and schwarzkopf who are doing the same thing !!!
how it works is to assist the buyer in making sure that they choose the correct hair colour in the shop , hey presto she buys the product.
AS IF THATS NOT BAD ENOUGH !
loreal have brought out another app aimed at the professional sector that gets your salon client to do their VERY OWN CONSULTATION AT HOME !
and then come in to the salon and tell you how it should be done and she can even print out a sheet and bring it to you in the salon !!!!
one of the manufacturers sites even has a lady saying " wow now i can skip my salon "
So...... if these big manufacturers are trying to take our colour clients from us and the evidence is all over the internet, should we be supporting them by having their products in our salons ????????
The fox is truly in the hen house guys.....wake up !!!!
here is a short section of just one site that confirms this
After years of struggling for growth, sales of home hair color reached an estimated $1.9 billion last year, up 3.1% from the previous year, according to Mintel. The research firm estimates sales will rise almost 16% more over the next five years, reaching $2.2 billion in 2016.
and here is the link to that one site
Boxed Hair Color Sales Rise as Clairol, L'Oreal Introduce Foams - WSJ.com
if you read visit this site you will also see that it states
Large brands have online questionnaires. Later this month, L'Oréal Paris plans to launch My L'Oréal Colorist, a shade-finder app for smartphones, which consumers can use in stores to scan a UPC code and help find the right shade.
so in reality this loreal app is now in existance ! and is perfect to get your hard earned loyal clients to consider the chemists box colour at about £6
we also have studied other manufacturers goals, including P & G and schwarzkopf who are doing the same thing !!!
how it works is to assist the buyer in making sure that they choose the correct hair colour in the shop , hey presto she buys the product.
AS IF THATS NOT BAD ENOUGH !
loreal have brought out another app aimed at the professional sector that gets your salon client to do their VERY OWN CONSULTATION AT HOME !
and then come in to the salon and tell you how it should be done and she can even print out a sheet and bring it to you in the salon !!!!
one of the manufacturers sites even has a lady saying " wow now i can skip my salon "
So...... if these big manufacturers are trying to take our colour clients from us and the evidence is all over the internet, should we be supporting them by having their products in our salons ????????
The fox is truly in the hen house guys.....wake up !!!!
x
