Soon it will be the norm for consumers to turn to big high street retailers for their budget botox fixes. Thats the belief of Superdrug, which has launched a portfolio of cosmetic services.
In a bid to get ahead of its main rival Boots, Superdrug now offers a new concept of beauty clinics which offer treatments such as anti-wrinkle injections, derma fillers and chemical peels. Doctors and dentists from a London firm called Cosmedoctor have been hired to run the new clinics.
In line with many of the well-known high street retailers entering the beauty market, Superdrug claims its competitive prices will give them the edge over traditional beauty and medi outlets. For example, a Superdrug wrinkle jab will cost £145, less than a third of the amount charged by top Harley Street practitioners.
Anish Sabherwal of Superdrug said: "We believe that there is a real gap in the market for these kinds of treatments administered professionally by doctors, but in non-intimidating environments."
He added: "Now a customer can nip into our store during their lunch hour, get a manicure, have an anti-wrinkle consultation, have their brows threaded before choosing a sandwich meal deal and heading back to the office."
But London cosmetic surgeon Dr Michael Prager, who owns a clinic in Wimpole Street, told the Daily Mail, it is like "going to the barbers to have your hair cut, instead of a Nicky Clarke hair salon".
He concluded: "They both use scissors but you end up with completely different results."
In a bid to get ahead of its main rival Boots, Superdrug now offers a new concept of beauty clinics which offer treatments such as anti-wrinkle injections, derma fillers and chemical peels. Doctors and dentists from a London firm called Cosmedoctor have been hired to run the new clinics.
In line with many of the well-known high street retailers entering the beauty market, Superdrug claims its competitive prices will give them the edge over traditional beauty and medi outlets. For example, a Superdrug wrinkle jab will cost £145, less than a third of the amount charged by top Harley Street practitioners.
Anish Sabherwal of Superdrug said: "We believe that there is a real gap in the market for these kinds of treatments administered professionally by doctors, but in non-intimidating environments."
He added: "Now a customer can nip into our store during their lunch hour, get a manicure, have an anti-wrinkle consultation, have their brows threaded before choosing a sandwich meal deal and heading back to the office."
But London cosmetic surgeon Dr Michael Prager, who owns a clinic in Wimpole Street, told the Daily Mail, it is like "going to the barbers to have your hair cut, instead of a Nicky Clarke hair salon".
He concluded: "They both use scissors but you end up with completely different results."
