natashajgordon
Member
Businesses are losing thousands of pounds each year through poor customer service and its mainly due to lack of monitoring and very little staff training.
The beauty industry is flooded with new businesses opening and customers have a huge amount of choice when it comes to choosing where to spend their money. With so many deals on the internet customer loyalty can be easily swayed. There are some sites out there giving away deals for as little as £2 through mob buying.
It is still very possible to gain customer loyalty through customer service says Natasha J Gordon, Co-founder of The Trusted Beauty Guide. People still want to feel wanted and want to spend money, however how they are treated has a big impact on wheather they spend it or not.
Having been in the hair, beauty and fitness industry for over 18 years the founder's of The Trusted Beauty Guide have continuesly contributed to helping businesses globally improve their customer service, selling skills and treatments.
Working with a combination of the luxury market and high street chains they have spent a great deal of time educating businesses on the importance of customer service.
Based in West London The Trusted Beauty Guide mystery shops businesses and identifies strengths and weakness before feeding it to the business owner or personnel. Strategies are then put in place to make improvements through specialised training.
Having interviewed various different people on what they expect from a salon or spa we know customers expect not only a great standard of treatment but of high levels of customer service too, says Natasha. Its impossible for business owners to know how their staff are performing without having them mystery shopped.
The Mystery Shopping Team are experts within the industry and have had high levels of training to pinpoint areas which are essential to the success of the business. Once the area's of concern have been pinpointed within the business, feedback and training is given to staff members.
The Trusted Beauty Guide also see's the importance of rewarding area's of excellence within a business too. Staff members who are performing really well must feel appreciated.
For those who are not performing so well, essential training must be given to make the improvements.
It costs more money to get a new customer than it does keep an existing one so businesses need to make the most of the people who walk through your door or makes an enquiry.
They cannot afford to lose customers to another business who is providing a better customer service and treatments to a higher standard. To many businesses fail to recognise each person who phones, emails or walks through the door could be a customer for life.
There are certain times of the day, week and time where customer service is at its worst? The usual reason for this are dips in the day or lack of supervion at that time. Poor monitoring and lack of training make customers go elsewhere without the business owners knowing why.
With the growing number of websites giving reviews. It only takes one bad review online to put customers off from visiting a business. It costs more to gain new customers than it does to keep new ones.
To be honest the recession hasn't hit the businesses who have adapted the stategies to keep their customers happy.
The Trusted Beauty Guide has seen a growth in the number of business requesting customer training services.
Acknowledge a customer within 15 seconds and smile- you'll be amazed on how big of an impact this makes.
The beauty industry is flooded with new businesses opening and customers have a huge amount of choice when it comes to choosing where to spend their money. With so many deals on the internet customer loyalty can be easily swayed. There are some sites out there giving away deals for as little as £2 through mob buying.
It is still very possible to gain customer loyalty through customer service says Natasha J Gordon, Co-founder of The Trusted Beauty Guide. People still want to feel wanted and want to spend money, however how they are treated has a big impact on wheather they spend it or not.
Having been in the hair, beauty and fitness industry for over 18 years the founder's of The Trusted Beauty Guide have continuesly contributed to helping businesses globally improve their customer service, selling skills and treatments.
Working with a combination of the luxury market and high street chains they have spent a great deal of time educating businesses on the importance of customer service.
Based in West London The Trusted Beauty Guide mystery shops businesses and identifies strengths and weakness before feeding it to the business owner or personnel. Strategies are then put in place to make improvements through specialised training.
Having interviewed various different people on what they expect from a salon or spa we know customers expect not only a great standard of treatment but of high levels of customer service too, says Natasha. Its impossible for business owners to know how their staff are performing without having them mystery shopped.
The Mystery Shopping Team are experts within the industry and have had high levels of training to pinpoint areas which are essential to the success of the business. Once the area's of concern have been pinpointed within the business, feedback and training is given to staff members.
The Trusted Beauty Guide also see's the importance of rewarding area's of excellence within a business too. Staff members who are performing really well must feel appreciated.
For those who are not performing so well, essential training must be given to make the improvements.
It costs more money to get a new customer than it does keep an existing one so businesses need to make the most of the people who walk through your door or makes an enquiry.
They cannot afford to lose customers to another business who is providing a better customer service and treatments to a higher standard. To many businesses fail to recognise each person who phones, emails or walks through the door could be a customer for life.
There are certain times of the day, week and time where customer service is at its worst? The usual reason for this are dips in the day or lack of supervion at that time. Poor monitoring and lack of training make customers go elsewhere without the business owners knowing why.
With the growing number of websites giving reviews. It only takes one bad review online to put customers off from visiting a business. It costs more to gain new customers than it does to keep new ones.
To be honest the recession hasn't hit the businesses who have adapted the stategies to keep their customers happy.
The Trusted Beauty Guide has seen a growth in the number of business requesting customer training services.
Acknowledge a customer within 15 seconds and smile- you'll be amazed on how big of an impact this makes.
