StudioTracker
Well-Known Member
January and February are notoriously quiet for salons. Clients have spent up over the festive period and consequently do not have enough disposable income to treat themselves to luxury treatments. Valentine s Day is a good excuse to encourage your regulars back into the salon and to attract new clients too!
Valentine s Day has huge marketing potential with people in the UK spending over £1bn on gifts and cards each year. This is therefore an opportunity not to be missed!
Gift vouchers can be a popular present for men to buy their partners as they are an easy gift that allow their partners to indulge themselves, something they might not often have time to do.
In addition it can be a good idea, to put together Valentines Day packages together to encourage your clients to treat themselves and to look good for their partners, bundle treatments together and give them romantic names! It is also advisable to decorate your salon in a valentines theme to remind all your clients that the date is approaching.
It is important to market your Valentines message through numerous mediums such as in email, text, leaflet drop and through word of mouth in your salon, this will ensure you achieve the best response possible!
Valentine s Day has huge marketing potential with people in the UK spending over £1bn on gifts and cards each year. This is therefore an opportunity not to be missed!
Gift vouchers can be a popular present for men to buy their partners as they are an easy gift that allow their partners to indulge themselves, something they might not often have time to do.
In addition it can be a good idea, to put together Valentines Day packages together to encourage your clients to treat themselves and to look good for their partners, bundle treatments together and give them romantic names! It is also advisable to decorate your salon in a valentines theme to remind all your clients that the date is approaching.
It is important to market your Valentines message through numerous mediums such as in email, text, leaflet drop and through word of mouth in your salon, this will ensure you achieve the best response possible!
