I moved the opposite; from Matrix to Wella (not by choice, I was at a Regis Salon.) I liked Wella better, I felt like they had a lot more colors to choose from and the results were more consistent. However the price has been jumping up a ton on Wella and I haven't really used Matrix in probably 8 years (other than grabbing some SoRed as a booster) so maybe they have new colors and a new formula that I haven't tried. I've been using Rusk for a few years now and have been really happy with it.