I haven't posted for a good year or so here!
I set ups home salon in July 2016 using wella colours and have been very successful. To be honest though I just find wella too pricey for what I can justify charging being a home salon and I'm researching other colour lines, particularly...
I use wella and tried Affinage but couldn't get used to it...Maybe because I'm just too used to wella. I am going to get some more education on Affinage in the new year so not writing it off completely!
I use a lot of colour touch 7/73 in foils. An 8 can easily get lost in blonde. Definately go for a Demi over permanent, you will get a richer and longer lasting result. Tell the client it's permanent if she asks. I'm over clients dictating what products get put on their hair!