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  1. UK Beauty

    Do I need to train to do gels?

    Have you got it in writing from your insurers that you are covered? Most insurance companies will only cover you for treatments that you are actually trained in, and if it wasn't covered in your nail course then I doubt they will cover you. Call them for clarification and get them to put any...
  2. UK Beauty

    Facebook business page

    A computer does offer more flexibility and ease of use, no matter how well they develop the app. Be careful of posting the same thing to all social media platforms. Each one works in a different way - Instagram uses hashtag searches, so allows you to put up to 30 on a post, whilst any more than...
  3. UK Beauty

    Client taking legal action as tan hasn’t developed, advice please!

    At what point has she said she's taking legal action?
  4. UK Beauty

    Facial & skincare course

    Legally (and shockingly) you are not required to hold any qualifications. Best practice, is of course, a different thing. You need to make sure the course you take is recognised by the insurance company you want to go with and the suppliers you want to use. You then need to make sure that your...
  5. UK Beauty

    Facebook business page

    The best way to do it is on a computer. You will see the profile pic of the account you are using at the bottom of each page. Just click it and you can change it. I manage about 40 different Facebook pages so I'm constantly flicking between them.
  6. UK Beauty

    Facial route advice

    You ALWAYS need a qualification. This is not only for insurance purposes, but also to give you a good understanding of what is happening. It might look easy to perform but you need to understand how it works and what it does so that you are aware of any contra-indications. Are your clients...
  7. UK Beauty

    Last minute cancellations

    It doesn't matter how much you charge for your treatments, you are still within your rights to charge a non-refundable booking fee (not a deposit, you have to give those back). If you do introduce this, make sure that you make it clear to everyone when they make their booking or you won't be...
  8. UK Beauty

    Professional brand skincare

    Ok, I would suggest you book a couple of facials so that you can try them for yourself. The only way to successfully retail skincare is to completely love it yourself, so try before you buy. When you look at retailing, see where else it is available. Dermalogica can be bought in department...
  9. UK Beauty

    Should I make the leap?

    I find that very often the 20 year old supermodel beauty therapists are the most off putting in the industry. When you're old, fat and less than perfect, like me, these girls are intimidating, so don't think you're old and uncool, you're experienced and approachable.
  10. UK Beauty

    Retailing in a home based salon

    Do you take card payments? If so, is it possible to promote the products on your social media and accept payments for them over the phone? Then you're not just selling to the people who are booking appointments.
  11. UK Beauty

    Prices for services that aren't that popular?

    If they're not that popular, why waste money on products for treatments that don't make you anything? Take them off your treatment menu and concentrate on the stuff people are actually booking and asking for.
  12. UK Beauty

    Professional brand skincare

    What experiences have you had with these brands? Have you tried them? What are you looking for in a skincare brand? Do you want to offer pampering facials or results driven ones? Are there any other salons in your local area offering either of these brands? Are you looking to make money from...
  13. UK Beauty

    How to promote my home salon the right way?

    They key to ALL social media is engagement. Your platforms only show your posts to a small percentage of the people that follow you. If you get engagement like likes, shares or comments, then the platforms recognise that it must be good quality content and shows it to more people. Make sure you...
  14. UK Beauty

    Facebook selling site advertising

    Advertising in selling sites is hit and miss. Don't rely on them, as many put a stop to businesses advertising after a while. Have a think about who your typical customer is? Are they an affluent older lady who lunches or a 20 year old Love Island wannabe? When you work this out, you're better...
  15. UK Beauty

    How to market my business

    Draw up an image of your ideal customer. How old are they, where do they work, how much money do they have, what's their favourite TV programme? It sounds silly, but when you know who you want to attract, you can come up with more effective ways of reaching them.
  16. UK Beauty

    Help please! Discount advice for mobile therapist

    Discounts often attract clients that just want stuff cheap. As soon as you put your prices back up you'll lose them again. If you want to do something to attract people then try adding value to your services instead of discounting, such as free scalp massage during a facial, free hand and arm...
  17. UK Beauty

    How to get clients in south east London spray tanning?

    Make sure you use the right hashtags. You can use up to 30 on each post. Remember, you don't necessarily want 30,000 followers from across the world, you want people who are local to you who might actually use your services, so use the locations you cover in the hashtags. Spend some time...
  18. UK Beauty

    Advice on starting out

    Social media is a big driving force for a business. Only a very small percentage of your social media followers will see your posts unless you get some engagement going (likes, shares, comments. When this happens, the social media platforms start showing your posts to more people, so it's...
  19. UK Beauty

    Getting over the hurdles of building clientele

    These days, social media is a big way to drive people to your business. It's one of the first things people look for when going to a new salon, so making sure your pages look good and you are posting regularly is very important. Only a very small percentage of your social media followers will...
  20. UK Beauty

    Social media help wanted!

    A consistent social media campaign is a good place start. Only a very small percentage of your social media followers will see your posts unless you get some engagement going (likes, shares, comments. When this happens, the social media platforms start showing your posts to more people, so it's...
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