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  1. Cesar

    Recommendation for salon software

    we've been with Versum for a while and really liking it (UK based), as it's easy to use, but also has some helpful COVID situation features that have helped us a lot :) they're definitely worth looking at, I think they have free 2 week trials and live tours of the system - hope that helps!
  2. Cesar

    Starting a unisex salon

    There's loads to take into account - your potential clientele, your business model (booth renting, hiring staff), predicted expenditures, marketing activities, suppliers, insurance. But if the response is looking positive then you're going to do well. Take it step by step and you'll do great...
  3. Cesar

    Mental health awareness - please help!

    Hi there hair & beauty pros I'm doing a survey to raise awareness of mental health issues in our industry and I need your help! Could you could spare a few minutes on answering some questions? Your responses are anonymous - don't worry! Thank you for taking part and bringing light to this issue...
  4. Cesar

    Appointment giveaway

    First and foremost, advertise physically! Go to your local cafes and/or restaurants and invite the staff to your opening. Ask to leave any flyers or business cards that you may have. Having the support of locals is the first step! Consider leaving an ad in your local newspaper as well. From my...
  5. Cesar

    Daily records

    I'd recommend looking over other options as well - I've used getapp - they're integrated with Capterra.com (software reviews page). Software isn't one size fits all :D https://www.getapp.com/retail-consumer-services-software/a/versum/compare/ovatu-manager-vs-shedul-vs-vreasy/
  6. Cesar

    Just starting out!

    Also, a friend of mine wrote an article on marketing for a hairdressing salon (I know, it's not the same as beauty therapy, but it might help give you some pointers!) - Good luck...
  7. Cesar

    Just starting out!

    I'd also recommend that you look into insurance, especially before taking in clients. As for the name - try to come up with something that uses your name or initials. The name should also go hand in hand with your business style. If you're planning on providing a luxury experience, go with...
  8. Cesar

    Promoting my new business

    When it comes to marketing, there's a lot you can do actually :) Starting off with word of mouth is great, because you reach a lot of the locals in your area. Having your business card in local cafes and restaurants is a good start, but don't limit yourself to just that. Consider listing your...
  9. Cesar

    My webinar on prices and discounts

    Hi everyone - I'll be running a free, live webinar June 27th, at 7:00pm UK time on how to effectively price your work, as well as how and when to discount at the salon :) Feel free to book your spot - the more the merrier! http://go.versum.com/prices-discounts
  10. Cesar

    I need more clients, help!

    Even though friends and family are happy to help, if they receive no incentive, they are less likely to keep promoting your business. We run loyalty campaigns and use social media ads for our area, which are awesome and fairly easy to make - there are countless YouTube vids on them as well! With...
  11. Cesar

    How to manage an 18 year old assistant effectively?

    Have you considered introducing commissions? Less hourly pay, more profits from sales - that way, if she isn't making money, shes the only one to blame. Plus, that kind of constant lying should be discussed. We've had a similar situation where one of our stylists, was caught red-handed, leaving...
  12. Cesar

    Salon software trouble?

    The salon I work at uses Versum, and I'm a blogger for Versum software - no crashes and no bugs :)
  13. Cesar

    January offers

    The salon I work with uses salon software to track client visits - we look for those who came in during the Holiday rush and we group them. Then we send them a text or email message, letting them know that they've earned a number of points (we usually do 50). Once they accumulate a number of...
  14. Cesar

    Favourite magazines/blogs for business inspiration?

    Hi there Geeks :) I'm on the lookout for new magazines or blogs for business inspiration! Anything from new treatments to offer at the salon to innovative marketing ideas and improving customer loyalty! What are your favourite reads?
  15. Cesar

    Male treatment flyers, what do men like?

    We guys love hot towel treatments while getting a cut, beard shaping, facial waxing - it all depends on how far you are willing to go with treatments - Definitely check out some barbering pages!
  16. Cesar

    Higher cost treatments marketing ideas?

    From my experience, what really works is a variety of treatment options - I like the "brow, forehead or crows feet" option, but if you included more less expensive treatments, they'd complement your more expensive ones. You can then create bundle offers with cheaper and expensive treatment...
  17. Cesar

    Phorest online booking charge

    These additional fees are out of hand - We've gone from Mindbody to Phorest, it's ridiculous.
  18. Cesar

    January offers

    I'd recommend what we do every year - launching a loyalty campaign, aimed at clients who came in for their visits during the Holidays. We give them a few points and we encourage them to bring friends in. We also add new prizes which they can collect if they've collected the right amount of points :D
  19. Cesar

    Unsplash.com-what am I doing wrong?

    Have you considered taking pictures of your own work? IMO they are real and let potential clients see the quality of your work!
  20. Cesar

    Do you charge for service upon booking

    From what I know, most take deposits - I think paying the full price upfront might spook new clients.
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