Good Question! I live in a small town where everyone drives to the big city to have theirs done, and no one knows about it. I just opened my new studio and have had quite a few hollywood clients, but when advertising my mouth and telling people what I offer they cringe at the thought of a bikini wax, even just the basic. I'm the only one in my area that offers more than just the basic. I'm loving it! BUt yes, how to advertise? I have made some brochures that list my bikini waxes from Modest, Brazilian, Honeymoon, and Hollywood and then just tell them to ask for details. If they are serious about a wax, they will ask the differences and that gives me a chance to explain them and why people like it and why or how they are done. Also gives me a chance to set the client at ease and relieve some of their possible fears of bikini waxing if they have never had it done before. As for the paper, it goes the same way, just offer your services and your number. If they are serious about it, they will call to get info, and then you get to make friends and sell yourself and your services! I love this part of it! I advertise that I offer 10% off for my new customers also.