I don't have an advertisement in the yellow pages, and don't think I will either. I currently am handing out business cards wherever I can, and am currently advertising on a local cable channel that runs typed up ads. The cost is only $85 for the month, and me and the other 2 new girls at the salon split the cost, so it wasn't bad at all! Then I do plan on advertising in the local newspaper here as well. Make up some fliers and leave them wherever you can, but word of mouth is the best advertising you can get!!! good luck!