hiya sarah
i knew u were close to me, but didn't realise u worked in sittingbourne!
you must come in to see us in the new salon, do u know where it is?
with regards to pricing, the point has already been made that it is easier to offer lower prices for special offers, rather than attract people who are only able to or only want to pay low prices, only to raise the price & u loose 1/2 your clients.
in our salon, we charge the top end of the price range, because of a few things.
1.all staff are educated to or working towards their masters qualification.
2. we use a full professional range, not bits & pieces.
3. we've been trading for 17 yrs.
we offer the fullest range of nail treatments you r likely to see on a salon treatment menu.
4. we include painting & nail art in our prices.
5. most clients are completed within 1hr.30 mins.(not a conveyer belt, yet not too slow)
we offer hot & cold drinks to our clients.
this list could be longer, but the whole point is your clients will pay as much as they want to pay for a number of different reasons.
the bottom line is... cover your overheads, then decide how much you want to earn when you are fully booked (!) then divide that figure by the amount of hours you want to work.
that will give you an hourly figure.
use this as a guide line to play about with. you may have to rework your figures a little, but it's interesting how the figures look!
the only other issue is your envoirment.
i feel that the prices we charge in our salon set the standard for the rest of our area.
when you are confident that you are giving your clients the best you can, then your prices should echo that.
see you soon!
liza xx