Hi Geeks,
Inspired by Izzidoll and her fabulous threads, I thought I would have a go at one of my own.
So.........
What sort of clients do you all attract? Do you have an age range in mind? Do you market to a particular category of folk? If so how do you do this? Or do you not mind, happy to take any sort of client on.... the bargain hunter, the holidaymaker, the every two weeks booking or whoever comes through your door. The services I offer currently tend to attract the 30+ bracket, which was my aim when I started out. I find them particularly loyal, never baulk at the price or tell me what so and so is doing down the road.
Over this last month or so I have received enquires for enhancements, which I don't do. Thinking this may be something in the future for me to train in, I've come to realise something about some of the enhancements clients in my particular area. They are bargain hunters.
However if I ever get a call from a client regarding enhancements, I always enquire about the condition of their nails, why they want enhancements etc, to establish if Shellac would be suitable for them. So far I have turned 3 enhancement calls into a shellac bookings and all have been very happy with the results and again they were the over 30 bracket. I would never offer this if I didn't feel it was suitable for them and one particular lady who called last week, I actually referred her on to a tech in my area who did do enhancments.
However, I had a call the other day from someone enquiring about enhancements (despite plastering natural nail treatments on my website :Scared and the first thing she said/barked was what offers have you got on. Now as said normally I would establish if Shellac suited them, but for this particular enquiry I didn't. Why? Because I felt we would get no where. Saying that I have learnt a good lesson on here that you should never close a clients wallet before they've opened it, but on this occasion I heard the word discount and thought um no you're not the sort of client I want. Despite being a new business I still value my work, products and time meaning I charge accordingly and also I do want to attract a certain clientele to my business and on the whole so far I've achieved this.
So the point of my thread you ask? Out of curiosity, do you think as therapists/technicians e should be choosy about the clients we want to attract? Or should we be happy in the knowledge that in the current climate, whatever type of client we attract, we are earning money?
PS The title is tongue in cheek :wink2:
Inspired by Izzidoll and her fabulous threads, I thought I would have a go at one of my own.
So.........
What sort of clients do you all attract? Do you have an age range in mind? Do you market to a particular category of folk? If so how do you do this? Or do you not mind, happy to take any sort of client on.... the bargain hunter, the holidaymaker, the every two weeks booking or whoever comes through your door. The services I offer currently tend to attract the 30+ bracket, which was my aim when I started out. I find them particularly loyal, never baulk at the price or tell me what so and so is doing down the road.
Over this last month or so I have received enquires for enhancements, which I don't do. Thinking this may be something in the future for me to train in, I've come to realise something about some of the enhancements clients in my particular area. They are bargain hunters.
However if I ever get a call from a client regarding enhancements, I always enquire about the condition of their nails, why they want enhancements etc, to establish if Shellac would be suitable for them. So far I have turned 3 enhancement calls into a shellac bookings and all have been very happy with the results and again they were the over 30 bracket. I would never offer this if I didn't feel it was suitable for them and one particular lady who called last week, I actually referred her on to a tech in my area who did do enhancments.
However, I had a call the other day from someone enquiring about enhancements (despite plastering natural nail treatments on my website :Scared and the first thing she said/barked was what offers have you got on. Now as said normally I would establish if Shellac suited them, but for this particular enquiry I didn't. Why? Because I felt we would get no where. Saying that I have learnt a good lesson on here that you should never close a clients wallet before they've opened it, but on this occasion I heard the word discount and thought um no you're not the sort of client I want. Despite being a new business I still value my work, products and time meaning I charge accordingly and also I do want to attract a certain clientele to my business and on the whole so far I've achieved this.
So the point of my thread you ask? Out of curiosity, do you think as therapists/technicians e should be choosy about the clients we want to attract? Or should we be happy in the knowledge that in the current climate, whatever type of client we attract, we are earning money?
PS The title is tongue in cheek :wink2:
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