Have this with hair products in places like tkmaxx, b and m , home bargains, my partner mentioned it to the lady at the wholesalers once and she said the same it’s all genuine, just over stock, discontinued, new packaging, she even said it’s sometimes sold on to these places by salons that have had the stock on their shelves for a while and would rather claw back pretty much what they paid for it at trade then waiting for it to go funky on the shelf in salon