The Ed.
Well-Known Member
Shelly Taggar, co-founder of The Makeup Show, has got big plans to celebrate the conventions tenth birthday. Since its inception, the show has grown into one of the biggest dates in an MUA's calendar.
This year, The MakeUp Show will host a gala on May 1st for 450 attendees, including sponsors, guests and artists. With musical performances, a gallery featuring images that showcase the history of the show and a cocktail hour, it's sure to be a pretty spectacular night.
"We started [doing the gala] last year,said Taggar. "e felt there was the Met Gala and so many others for different industries, but the makeup industry doesnt really have anything."
Taggar will also be launching her book depicting memories and experiences from show goers. It will include makeup tutorials from The Makeup Show artist team and a variety of brands, such as Obsessive Compulsive Cosmetics, Kevyn Aucoin and Inglot. Each gala attendee will receive a copy of the limited-edition hardcover, which will be sold at the event on May 3 and 4.
"We dont know if it will be [sold beyond The Makeup Show] yet,"said Taggar. "We want to do a book that will serve as a memory. Then, if it goes amazingly, we may print a second edition and sell it in other stores."
The show has also partners with show sponsors to create ten new products exclusive to the show including a limited-edition bronzer shade from Temptu.
The anniversary celebration also includes a Beauty Tour via The Makeup Show-branded bus that will stop at various stores giving out gifts to wrap up the event. The buss last stop will be at Make Up For Ever, where Dany Sanz, founder of Make Up For Ever, will host a cocktail reception. But the celebration wont stop there: Taggar is looking to strengthen the convention in all five cities Los Angeles, New York, Dallas, Chicago and Orlando where The Makeup Show is held. "We are thinking of going into two new markets this year," said Taggar. "One of them is San Francisco, which will be in the summer. The idea is to really grow and take it to other cities where its not as cosmopolitan."
Until then...geek on!
The Ed.
This year, The MakeUp Show will host a gala on May 1st for 450 attendees, including sponsors, guests and artists. With musical performances, a gallery featuring images that showcase the history of the show and a cocktail hour, it's sure to be a pretty spectacular night.
"We started [doing the gala] last year,said Taggar. "e felt there was the Met Gala and so many others for different industries, but the makeup industry doesnt really have anything."
Taggar will also be launching her book depicting memories and experiences from show goers. It will include makeup tutorials from The Makeup Show artist team and a variety of brands, such as Obsessive Compulsive Cosmetics, Kevyn Aucoin and Inglot. Each gala attendee will receive a copy of the limited-edition hardcover, which will be sold at the event on May 3 and 4.
"We dont know if it will be [sold beyond The Makeup Show] yet,"said Taggar. "We want to do a book that will serve as a memory. Then, if it goes amazingly, we may print a second edition and sell it in other stores."
The show has also partners with show sponsors to create ten new products exclusive to the show including a limited-edition bronzer shade from Temptu.
The anniversary celebration also includes a Beauty Tour via The Makeup Show-branded bus that will stop at various stores giving out gifts to wrap up the event. The buss last stop will be at Make Up For Ever, where Dany Sanz, founder of Make Up For Ever, will host a cocktail reception. But the celebration wont stop there: Taggar is looking to strengthen the convention in all five cities Los Angeles, New York, Dallas, Chicago and Orlando where The Makeup Show is held. "We are thinking of going into two new markets this year," said Taggar. "One of them is San Francisco, which will be in the summer. The idea is to really grow and take it to other cities where its not as cosmopolitan."
Until then...geek on!
The Ed.
