Bleach which brands ?

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majimeche is great for warmer blondes, but it's high lift tint rather than true bleach, so it depends how light you want it to go. I use l'oreal platinium, because there are two types (pink for lighter hair and blue if the hair is a darker base naturally), and I find it's quite gentle compared to older-style bleaches.

Quite pricey though :s
 

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