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Business | Social Media Is The New Word Of Mouth

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The Ed.

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Whether you are newly qualified, a mobile technician, a salon owner or the head of a corporate beauty empire, there's only one thing that really matters when it comes to growing and maintaining your business: word of mouth.

We all know it's hands down the most effective way to gain clients. As professionals ourselves, it's the only way trust if we need a new therapist. But there is a new kid in town. In fact there's two new kids in town. Facebook and Twitter.

Love it or loathe it, there is absolutely no getting away from the fact that Facebook and Twitter are essential tools in building and maintaining business. Research from Mintel showed that four out of ten people are interacting with beauty and personal care brands online which is equal to about 15 million online consumers. If you're resisting the Tweetbook conglomerate then, frankly, you're either really rich and don't really need to work, or you're being stubborn. It's direct access to your consumers...and it's FREE.

Mintel also discovered that Facebook and Twitter help to sway purchasing decisions on beauty products for over 34% of would-be buyers. That means that not only are you getting access to your customers, but 34% of them are ready to buy and just waiting to hear why they should buy from you.

Alexandra Richmond, Senior Social Media and Lifestyles Analyst at Mintel makes another point, "People use social media to share what they think with many people...this illustrates the strength of word of mouth and the internet plays a key role in enabling people to influence other people's purchase whilst at the same time providing brands with valuable feedback."

This means, that putting yourself on Facebook and Twitter and then telling your existing customers that you're on Facebook and Twitter means that, effectively, you're hiring your own little, loyal, faithful and free army on Press Relations. A little encouragement to clients to post on your Facebook page or to tweet about how fabulous you are is simply, in this day and age, the most valuable free asset you can offer your company.

Until then...geek on!

The Ed.
 

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