Christmas gift vouchers sales ideas

[yoshilee]

Hello,
I'm self employed, work from home and have been open for 15 months specialising in massage and facials. I would like to try to start promoting Christmas Gift Vouchers. Do you think it would be a good idea and incentive to clients if I offer a £5 gift voucher to them to spend on any treatment in January when they purchase a gift voucher? My thought process is that January might be very quiet or do you think it would be better if the £5 is valid until end of Jan (in case they buy the GV in say Nov and want to come for a treatment earlier?) Also, if they buy 2 gift vouchers, should I give them 2 £5 vouchers?
My alternative idea was to give each client a raffle ticket or number and have prizes such as wine, chocolate, skincare products etc.
If any one has any ideas or advice they can share it would be much appreciated.
Thank you so much.

 

[squidgernetball]

Make your gift vouchers look like a gift, so a lovely box with a ribbon so Christmas is easy and it’s not just an envelope. When we sell GVs we clearly state that although there is an expiry date, we will always honour it, regardless. We also tell the buyer it’s valid for treatments or products. We only do vouchers for amounts, not for treatments and we treat like cash.
When people cash them in we say “ooh how lovely”. We’re really thinking “oh pants a bloody gift voucher” but you’d never know [emoji23]
If you retail it helps as a voucher can be bought because a client likes your make up or whatever and won’t treat themselves.

If you do anything, I’d do it on Black Friday but I honestly think a £5 is quite a nice gesture but put t’s and c’s on it - valid jan to March, must spend £20 or over, one per visit and so on. And maybe do a £5 free voucher for the purchaser for every £30 or £50 spent or similar so they may increase their spend x

 

[salonsaviour]

Hi yoshilee,

I think your idea to give clients a £5 voucher to spend in January is a good one As you say, it helps boost the January lull by encouraging people to spend when they perhaps wouldn't. I wouldn't give two away if they buy more than one voucher at a time - I would treat it as one transaction.

Personally I think you would be better keeping your raffle prizes within your business. So offer either your own vouchers or treatments you currently carry out as the prizes. Saves you having to buy the raffle prizes and keeps people coming back to you!

I also agree with squidgernetball...put T&Cs on your vouchers by having minimum spend etc on there. That way it saves people just booking in for your cheapest service just to use it up & encourages them to try your other services.

 

[yoshilee]

Thank you for taking the time to reply, I think I will drop the raffle prize idea and go with the £5 vouchers with T&Cs x