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Client retention rate 58%?

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salonfrog

Accountant for salon owners
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Hi everyone,

Just listening to a Phorest podcast talking about Client retention rates.
They're saying that a healthy industry standard should be 58%; being 30% for new Clients and 68% for existing Clients.

Does this sound anything like you're seeing? Be really interested to know!

many thanks
Andrew
 

HMC

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Interesting! I think that's accurate across the industry? I think it could also depend on your area and the way you do your bookings.
Ours is at a comfortable 75%, usually 85% overall. Not sure the breakdown between New & Existing.
 

House Beauty

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Birmingham
Hi everyone,

Just listening to a Phorest podcast talking about Client retention rates.
They're saying that a healthy industry standard should be 58%; being 30% for new Clients and 68% for existing Clients.

Does this sound anything like you're seeing? Be really interested to know!

many thanks
Andrew
Blimey! 30% for new clients?? I rebook everyone, usually the only exception is spray tanning as they come for a one off special occasion and then I don’t see them til the next wedding or whatever.
 

salonfrog

Accountant for salon owners
Joined
Jun 20, 2017
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www.salonfrog.com
Agreed. This is low when I look at our Salon Clients (we’re their accountant). 68% for existing clients seems pretty low.
 

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