client retention

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lublu

Well-Known Member
Joined
Mar 12, 2007
Messages
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Location
midlands
hello there,

does anyone know what industry guidelines are for beauty salon retention rates?? i now track all my clients but not sure what % i should expect and aim to have return.
any info would be greatly appreciated
thanks

lublu:green:
 
i dont know the specific answer, wouldnt this be how long is a piece of string? If you have provided an excellent service and the client has enjoyed their experience, i would average 80%. The other 20% being those who came in as they had a voucher, or were down for the weekend. Obviously it depends where you are ie hotel so you dont see them again, or central to home/work. I have been in the industry for 10 years and this is my experience of working in salons/spas that are central to home /work. HTHs
 

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