Debs:
I have a newly qualified nail technician on my patch, undercutting my prices. She has put her flyers in all the local places, shop windows, playschools, surgeries, etc.
Well Debs look at it this way:" We all had to start somewhere".
How did everybody else start of, the same way as this new ~technician~.
usualy newbies charge less, because they think there work is worth less!!!!
I am sorry that this is worrying you, but at the end of the day competition is good for business. I think you area taking it all to much to heart hun, she is trying to get established like we all did, and just think back.............
At the end of the day, your work will speak for it's self and if clients are happy with your service will remain loyal. I am not saying that some of them wont try her out, that's human nature........................
But once they have been there, the curiosity usually goes and then they just want the best service available.
I had Nails Inc open up on Ludgate Hill right bang opposite me, did I worry, yes cause I did...... (Big Company 9 nails stations, super dooper layout, fab displays), where as and this was the shop Faye was in...........looked like something from the ark.................
Did it slow my business down, a little...............
So what did I do...............
Made sure that our standard went beyond expectation...........
We never said a bad word against them...or made comments about there work.....We even introduced our selfs........
Most of our clients popped in there....just to be nosey I think lol..........
And then what happened next, they all came back and said, well nice shop, nice girls but there ain't you or faye................
So back to business as usual..............
9 Months later they shut down , due to lack of interest and hey we are still in business.......................
We have 4 more Nail Techs working in our area , hate the phrase my patch, cause they have as much right to be there as we do......sorry Debs , nothing personal.................
We work together in a very plain and simple way: If we are fully booked and Faye is too, we will refer clients to them, and they do the same for us, this way every body is happy....................
So my advice would be chill, know your stuff, remain professional and you never know , this newbie could become even a friend one day........
love Ruth xxxx