French skincare house Darphin has announced it is to 'go back to its roots' by strengthening its position in the professional marketplace.
Helene Frey, Darphin's new international marketing director, explained how the brand is to draw on its expertise in 100% hand delivered massages and continues to partner with prestigious salons and spas across the world. "We are emphasising the values that Pierre Darphin followed when he launched the brand in the 1950s," she said. The beauty of Darphin's eight-piece serum collection was also discussed, with one at the heart of every treatment.
Frey flew into the UK to unveil a fresh logo and a new tagline for Darphin: 'More than skincare, an Art'.
It was also revealed that a forthcoming eye product launch from Darphin will debut exclusively in the UK before rolling out worldwide.
Picture shows Predermine Serum, the latest Darphin Serum
Helene Frey, Darphin's new international marketing director, explained how the brand is to draw on its expertise in 100% hand delivered massages and continues to partner with prestigious salons and spas across the world. "We are emphasising the values that Pierre Darphin followed when he launched the brand in the 1950s," she said. The beauty of Darphin's eight-piece serum collection was also discussed, with one at the heart of every treatment.
Frey flew into the UK to unveil a fresh logo and a new tagline for Darphin: 'More than skincare, an Art'.
It was also revealed that a forthcoming eye product launch from Darphin will debut exclusively in the UK before rolling out worldwide.
Picture shows Predermine Serum, the latest Darphin Serum
