You've lost so many customers because of Dennis Williams, really? They've only just started selling it, most people who have ordered from them are probably still waiting for it to arrive.....
To be honest I don't see what the big deal is, the more places available to purchase the more the company's are gonna have to compete for everyone's business, the better it is for us the consumers. Not been funny but anyone who would choose to pay more for the same thing are idiots, why would people worry about putting more money into sweet squared pockets with all the millions they have. If they want our business then they are gonna have to compete for it. Exclusivity just leaves us with no other options but to pay out the nose for something, and oh "all the support you get from s2" has anyone ever had to phone for support? If you know how to apply shellac properly you should never have to..
I don't think it's going to have any effect on diyers either, there's plenty of other places to buy shellac from, including the easiest ebay and amazon, people always go on about you don't know what your getting it could be fake.. If you get one labeled CND and not bluesky or CCO etc then your pretty much 99% of the time are getting the real deal. What puts diyers off is the whole cost of the system having to buy the top, base coat, the lamp, stuff for prep, isopropyl alcohol and then your colours, and don't justify the whole cost of it just to do them selves and maybe a couple of friends.
No offence to anyone! Everyone's allowed an opinion