I have been doing nails for 13 years now, past 10 years been self employed mainly working mobile. In 10 years I have increased my prices once by £1.
In my local area anybody and everybody seem to be offering nail services, mainly Shellac.... The problem I have is that the majority are offering Shellac between £10-£17, I have always charged £22 but people seem to be looking for the best price these days! A few people have questioned why I charge so much when not doing anything different from the rest!
This seems to be the case with extensions too..... A lady was shocked the other day by the price I charge, she pays £17 cheaper for full set with gel polish, although her nails not the best she is obviously happy with them.
Do I reduce my prices(gain less profit!) to try and gain more clients or do I stick to my guns like I have all these years and stick with my prices??? I feel if I start offers people will only be interested when offer on. Or do i have to except that my prices are too high in my area and cut prices??
In my local area anybody and everybody seem to be offering nail services, mainly Shellac.... The problem I have is that the majority are offering Shellac between £10-£17, I have always charged £22 but people seem to be looking for the best price these days! A few people have questioned why I charge so much when not doing anything different from the rest!
This seems to be the case with extensions too..... A lady was shocked the other day by the price I charge, she pays £17 cheaper for full set with gel polish, although her nails not the best she is obviously happy with them.
Do I reduce my prices(gain less profit!) to try and gain more clients or do I stick to my guns like I have all these years and stick with my prices??? I feel if I start offers people will only be interested when offer on. Or do i have to except that my prices are too high in my area and cut prices??