Just wanted to thank those for their candid answers. @Karren no plans to discontinue although there will be a tonne in our August online sale. We have an established top 50 that is still selling well (all the metallics and new collections) but as I say, I think it is obvious that consumer retail has effected sales and that the hype dies down eventually.
I never really thought of Minx as a fad as there are some great USP's to it and especially the longevity of wear on toes plus the wow factor of metallics but our customers have said they prefer the ease of applying polish or shellac as it is simply easer and less time consuming. Yet those Minxers out there who still do a lot of treatments happily claim to apply Minx in around 30 minutes which is really no different to CND Shellac or a regular manicure.
The new Minx Underwear has proven to be a popular fun add-on as they can be sandwiched between colour and top coat of both polish, CND Shellac, gel-polish and enhancement coatings. As everyone is art crazy these days, the Minx Underwear can give an unexpected twist!
As we know, these things do indeed come and go. Although I don't believe Minx has had it's day, I do believe Minx has had it's moment in the sun... Nothing ever last forever in hype mode but it is still a viable and valuable service for any nail professional.
:lol: