Hi All,
Just to clarify for everyone,
@HannahJane90 is absolutely right that Facebook treats Business Pages different to Personal pages and will only show a small percentage of your posts to your audience (people that have liked or commented or shared your stuff). The actual percentage that is shared is linked to the level of 'engagement' that you get from your audience - the lowest is about 3% and the highest about 30%. This means that if your audience regularly likes, comment and shares your posts your shared percentage will increase. This way Facebook rewards those Business Pages that are really using the system to build a community - and yes so they can sell more advertising space, but they are a business too!
There are ways that you can improve things though:-
(1) Boost a Post - This has already been mentioned here, but it is a great way to increase your reach and can be done for very little money. One of the best things about Facebook promotion/advertising is that you can be highly focused on who your post is displayed to using the demographic settings to make sure the people who see it are the people you want to see it. You can even use Facebook Insights to see who your focus audience is!
(2) Once you have boosted a post, people will like that post, but there is a really simple way to increase engagement here and "show off" to Facebook. There is a bit to explain about this, but basically you can invite people who have liked your post to like your page with a single click and Facebook sees this as further engagement. I have mapped it all out for you here:
Get More Facebook Likes and Engagement.
(3) Do what you can to make your posts more 'shareable' - The more your stuff is shared, the more it is engaged with and the more people see it - are you getting the theme here? In your posts, ask questions, share images, run competitions (be careful here) and just do whatever you can think of to get people to respond in some way to your posts, this will all help increase your share rate.
It is a good point about Facebook's policy on images and I can see that this affects our industry in an unfairly negative way. I am going to look in to this and figure out ways to deal with it. I too was affected by their "too much of the image is wording" policy which does seem a little strange. I found ways around it by using multiple fonts and placing image objects slightly over the words so that it was still obvious to a person reading it what it said, but the algorithms that Facebook use did not detect it as wording? The image on THIS PAGE is a good example. I used two different fonts and overlapped them slightly and when I posted and boosted on Facebook . . . I was fine!
Hope some of this helps
-Adam