Hi all.
In my previous life at a web agency, I wrote a book about basic search engine optimisation. It seems quite a few people here are creating their own websites are are keen to improve their search engine ranking so here is a link to the
SEO book (it's a free download).
I hope you enjoy and get value from it. BTW although my website says I offer SEO services, I don't... sorry.
The book should give you enough information to help you improve your search engine rankings.
I tried to write in simplistic terms to cover the things that you can control and have the most affect with. These basics are often overlooked by even the largest companies.
Also, at my last company they created a
great SEO tool on their website that lets you see which words your website page contains and how a search engine may see it.
I use this tool on my pages to optimise the text... it can be quite enlightening.
Hope you find the book and tool useful.