Carlalouise
Well-Known Member
Hi all
I've done leaflet drops over the last few years as well as other forms of advertising, with the leaflets I offer a 20% discount off their first visit and this has always worked really well BUT even though the client always seems really happy with the treatments it's only a real small percentage that come back!!
I've beaten myself up over this, thinking because I'm home based clients do not like it, however this is always pointed out on my leaflet and I've always had compliments on my room, I've also thought maybe it's something I'm doing wrong but again I don't think I have ever had a complaint. My husband said the 20% offer attracts the wrong type of client, he feels that I'm attracting the bargain hunters (groupon types) that go from one salon to another and are never going to be loyal, so really what I'm asking you guy's is, do you think he's right and if so should I do a leaflet without any type of discount??
Any thoughts, suggestions or constructive criticism would be appreciated!:biggrin:
I've done leaflet drops over the last few years as well as other forms of advertising, with the leaflets I offer a 20% discount off their first visit and this has always worked really well BUT even though the client always seems really happy with the treatments it's only a real small percentage that come back!!
I've beaten myself up over this, thinking because I'm home based clients do not like it, however this is always pointed out on my leaflet and I've always had compliments on my room, I've also thought maybe it's something I'm doing wrong but again I don't think I have ever had a complaint. My husband said the 20% offer attracts the wrong type of client, he feels that I'm attracting the bargain hunters (groupon types) that go from one salon to another and are never going to be loyal, so really what I'm asking you guy's is, do you think he's right and if so should I do a leaflet without any type of discount??
Any thoughts, suggestions or constructive criticism would be appreciated!:biggrin: