I admit I’m becoming disheartened with euphoria. Been a fan for a long time but so nervous about ordering certain colours now as they seem to come with ‘pink’ tones that match no ones hair! I always put a note on now but alas no change ( just opened latest order to find it pink..) sigh.... quality is as good but colours just not consistent

Hey Sploo
I hope you're well and keeping safe.
If you're referring to our shade 18/613 or 18/22 then there is a warm tone in our 18 Light mixes. This can reflect a slightly pink tinge. This is because our factories started to mix certain batches with our 18 light. To compensate, we introduced our shade 18 Dark which is designed to be a nice, cool ash blend. (Like the old original 18/613 years ago) Certain factories are mixing 18 dark with our shade 22 or 613 which is a much cooler blend and available in certain batched and methods. If you would like me to look further into this I will do for you. Going forward next year we have introduced a cluster of ash cool shades as they are very popular. If you have any ideas of new ash shades or other new shades in general, we'd love to hear them?
If you have any questions regarding your colour ring, we can take a look into this as we have also updated several shades. We are also rolling out a new style colour ring which has a nice silver disc and each colour swatch in thicker and fuller. The housing is also much nicer which is stainless steel and not nickel as before.
Euphoria xx