Hair | Naturalemente: An Alternative To Traditional Haircare As We Know It

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The Ed.

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One of the biggest trends in the beauty industry at the moment is the emerging natural and organic market. For whatever reasons, consumers are flocking towards the organic brands believing that they're safer, better for them and more ethical. There's a lot of controversy surrounding the validity of these arguments, but like it or not, organic is popular.

The latest organic, natural brand to land on our shores comes from Italy. Naturalemente is Italy's number one organic and bio-dynamic haircare range and thanks to newly appointed UK distributors, Gentle Beauty, you can now get your hands on it.

Naturalemente is inspired by aromatherapy and made from the finest botanical ingredients originating in the hills of Tuscany. The area, already know for it's sensations food and breathtaking landscape is now emerging as an organic hotspot.

Paul Williams from Gentle Beauty describes why they are pleased to be working with the brand. "We were just so impressed with this brand's performance. We also like the natural ingredients and its unique 100% biodegradable packaging. Naturalemente is a very forward thinking haircare range that offers a very competitive price point."

Believe in the organic hype or not but don't underestimate the power it has on the consumer. They are savvier than ever when it comes to natural, green and ethical products and they like to see them offered.

For more information visit Gentle Beauty

Until then...geek on!

The Ed.
 

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