I'm in a similar position, very interested to hear other ideas also, I haven't started marketing yet as I'm still in planning but my goal is to differentiate myself by focussing on really selling my skills, particularly with quality of structure, getting very specific with my niche/skill-set. Going by what's around me I have only been impressed by one other tech, there are maybe 15 nail salons in my "town" (maybe 50,000 people on the outskirts of a major metropolitan city which is still technically part of it, but isolated from it by farmland). I've noticed that those techs that just offer cheap and quick services do list prices, but those that are clearly more skilled don't list even what their services are let alone prices. I don't like not being upfront, so I list mine and prices, and will targeting my marketing to very specific parts of town that have large properties with bigger houses which *should* mean higher/more disposable incomes. I dug into the census data for just my part of town (about a quarter of the local population) and found that there should be enough women with enough income to consider ongoing enhancement services, I'm re-writing my menu atm to really aim for them and them only, make it aspirational almost. Possibly there are wealthier areas nearby that you could aim for? There's some excellent info on setting prices
in this episode of The Nail Hub so I'm looking at that also. Hope this helps, good luck poppet x