geeg
Judge Gigi-Honorary Geek
Some people just don't get it do they???
Companies like CND support their professional technicians by producing all the treatments and products needed to enhance the professional's business and to keep the brands exclusive to you, the professional.
Some companies have 'sold out' and gone straight to the consumer (this means big bucks but dilutes the professional status of the brand). THIS is what makes them non professional products and now consumer brands.
If what you want in your salon is Rimmel and then have your clients go and buy it from Boots fine, but that is no way to build a buisiness where retail sales is the easiest way to make money in the salon, for doing nothing at all but telling your cleints about what you use and why you use it and what is in it for them to use it too..
My goal in my salon was that no new client left the salon without a retail purchase. In fact, my real goal was that no client left the salon with out a retail purchase ... retail was a huge part of my salon business and all my technicians were given courses to learn how to do it effectively. But the best advice if you want to retail well in your business (and who wouldn't) is to know your products inside and out ,,, the features, the benefits, the ingredients and how they work ... use them in the salon and be passionate about them.
I have actually had clients sit at my table, surrounded by retail items and ask me where they can buy Non Acetone Remover????? While 25 bottles of it sit next to me on the shelves.
You have to talk to the client about what you use instead of 'what you did last friday night'.
Companies like CND support their professional technicians by producing all the treatments and products needed to enhance the professional's business and to keep the brands exclusive to you, the professional.
Some companies have 'sold out' and gone straight to the consumer (this means big bucks but dilutes the professional status of the brand). THIS is what makes them non professional products and now consumer brands.
If what you want in your salon is Rimmel and then have your clients go and buy it from Boots fine, but that is no way to build a buisiness where retail sales is the easiest way to make money in the salon, for doing nothing at all but telling your cleints about what you use and why you use it and what is in it for them to use it too..
My goal in my salon was that no new client left the salon without a retail purchase. In fact, my real goal was that no client left the salon with out a retail purchase ... retail was a huge part of my salon business and all my technicians were given courses to learn how to do it effectively. But the best advice if you want to retail well in your business (and who wouldn't) is to know your products inside and out ,,, the features, the benefits, the ingredients and how they work ... use them in the salon and be passionate about them.
I have actually had clients sit at my table, surrounded by retail items and ask me where they can buy Non Acetone Remover????? While 25 bottles of it sit next to me on the shelves.
You have to talk to the client about what you use instead of 'what you did last friday night'.
