I charge up to £60 for a full male Brazilian wax, and get people travelling from all over the south for their treatment.
Lori's DVD is excellent and well worth the investment, I can highly recommend it - you'll make your money back on the time you save through the tips she offers alone.
A lot of UK insurers now require therapists to attend specialist training before they will provide cover for Brazilian waxing. This will be even more vital in the coming months when the new National Occupational Standards / NVQ units on intimate waxing are introduced (which I was involved in).
Feel free to PM me for info on courses or some general tips on BSC waxing in the meantime
Andy x