The Platinium and Platium ammonia free are the same, as is Majimeche. The difference is the powder lighteners are different (platifz,. platine & infinie discontinued) (one for freehand techniques 6 levels lift, and multi-techniques 8 levels lift - haven't used them yet) and the oil-lightener (base breaker/2 levels lift) which I think is out next month in the UK, and there is a post-lightening shampoo. I like the packaging!