Marketing mobile nail business

[Sophz23]

Hi All

I am looking to set up as a mobile nail technician but want to focus primarily on elderly people who are unable/don't want to go out to a salon. I don't just want to focus on this but as there is nothing like this round where I live I feel it's a good idea to try to offer a service to these people.

My question is how can I market by business to target this type of audience, but not cut out a younger market at the same time?

Any help appreciated.

 

[AllThatGlitters24]

Try aiming yourself at an over 55s residence. There are ones in my area that have salons in, restaurants, cinema rooms, relaxation rooms etc. Maybe do a trial for free to see what you response you get. If it was successful you wouldn't necessarily need to set up a salon as in these types of places people have their own flats x