Marketing Plan

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jayt

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Hi All Geeks

I have asked this on another holistic forum that I also use but like to get different opinions. Do you have a yearly marketing plan and if so what do you put into this ?

Thanks
 
Can't be too specific as I dont know your market really.....but do a gantt chart Gantt chart - Wikipedia, the free encyclopedia

This is like a yearly project scheduler- and I'd start by putting all the seasonal stuff in (Valentines, Mothers day, Xmas etc)- as we work in a very seasonal industry....you can then hang off marketing activities and offers from these periods as you see fit.
 
Hi

I do mine on a spreadsheet. I do it every 6 months at a time. I include treatment offers, gift voucher offers, events,what retail displays we will do that are relevent and also what we will put in our monthly email newsletter.
I also have some brainstorming with my staff and often they come up with some very good ideas.
I sometimes change things along the way if I need to. I then brief my staff about whats coming up so they can talk to their clients about what offers are coming up etc.

Hope this helps

xx
 

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