Hi Bella, I have no problem massaging men - a lot of my clients are male (I'm female). I'd also have no problem working in the groin area if I knew the person was suffering in this area. I just treat it as a non-issue - it's another part of the body and the body (male & female) is a wonderful thing. The bloke will probably be more nervous than you are, so if you're going to do it then just try & be confident and go for it. For all they know - you might be attracted to females so it's no longer the issue I'd say it was a good few years back. One piece of advice I'd always give is if you're doing a man and you're in a relationship - let your bloke know you massage men. One colleague I worked with couldn't bring herself to tell her husband she massaged men, then one day she was 'hit on' by a man and she couldn't tell her husband that either, even though she was badly shaken! For me, my bloke knows I massage men, I'm known for massage for male & females and I'd have no problem in massaging friend's hubby. Hope that helps.