I was recently considering stocking a new retail product.
When the company starting advertising, "Secure your exclusive 5 mile radius" I thought, "Yowzers, I better get in there before someone else!!
I phoned the company concerned and can't tell you how impressed I was with the gentleman I spoke to.
Not only would I be the only distributer within 5 miles, but he also explained to me that he had turned down an offer from Sally's to stock their product so he could retain control of where this fabulous product was being stocked.
I was delighted to be part of this wonderful company.
I have just noticed a hairdressing salon less than 1 mile from me has the product in their window.
If I hadn't been promised exclusivity I wouldn't actually mind.
Why do companies do this? It just leads to resentment and lack of respect for suppliers.
When the company starting advertising, "Secure your exclusive 5 mile radius" I thought, "Yowzers, I better get in there before someone else!!
I phoned the company concerned and can't tell you how impressed I was with the gentleman I spoke to.
Not only would I be the only distributer within 5 miles, but he also explained to me that he had turned down an offer from Sally's to stock their product so he could retain control of where this fabulous product was being stocked.
I was delighted to be part of this wonderful company.
I have just noticed a hairdressing salon less than 1 mile from me has the product in their window.
If I hadn't been promised exclusivity I wouldn't actually mind.
Why do companies do this? It just leads to resentment and lack of respect for suppliers.